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Research papers

Why are some local brands more successful than any other brand?

Branding is an inevitable reality of marketing personnel and increasingly more brands are created to be viable in an international context. When crossing borders a question remains: whether to promote international image or to act local. The current...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Authors: Aivar Voog, Ulle Parnoja
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Voog and Parnoja (1998a, June 15). Why are some local brands more successful than any other brand?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/why-are-some-local-brands-more-successful-than-any-other-brand-